Digital Marketing In Malaysia – The lifestyle of Malaysian society is now changing towards digital. Like it or not, the worldwide Covid-19 has forced us all to change our way of life as well as the economy from traditional methods to digital technology. Traditional marketing methods are also less relevant and now digital marketing is much needed.
In this regard, the Prime Minister of Malaysia, Tan Sri Muhyiddin Yassin has launched MyDigital and the Malaysian Digital Economy Blueprint on 19 February 2021.
MyDigital aims to strengthen the business sector especially small and medium businesses with digital transformation to be able to compete globally. It also aims to improve the lives of the people with the digital economy.
The digital economy is an economy based on digital technology. For example, buying without cash (making payments using Touch n Go e-wallet, GrabPay). This is a new technology that is emerging in a rapidly evolving world.
With the rapid change of online shopping, digital marketing activities are in great demand.
In this article, I will explore more about digital marketing methods that can be used to promote your products and services as well as further grow your business.
What Is Digital Marketing?
Digital marketing is all marketing activities that use electronic equipment or the internet. Digital marketing channels such as email, social media, online advertising, car apps, search engines, blogs, and even websites can connect sellers and buyers.
Why is Digital Marketing Important?
Along with the changing lifestyle of the society that spends a lot of time online, merchants also need to find out where their customers are i.e. on the internet.
Digital marketing methods can connect you as a merchant with many people to sell your product or service. This is in contrast to traditional marketing methods, where the people you can meet are limited at one time.
Digital marketing allows you to sell to customers all over the world as long as they have an internet connection. Your target customers are also more focused on those who have an interest in the product or service being offered.
In terms of cost, digital marketing is cheaper and more effective than traditional marketing. This is because you can target the right target customers and the probability for them to buy is high.
Advantages of Digital Marketing
There are several advantages to digital marketing. Among them are as follows: –
1. Target Specific Customers
Digital marketing allows you to choose who you want to target to buy your product or service. If using paid advertising, ad settings can be made by age, gender, interests, keywords, and location.
As such, every customer who clicks on an ad is the one who is interested in what it has to offer. So, the purchase rate is also high.
In contrast to roadside billboards or advertisements on tv screens. The billboard display is visible to anyone. The cost to issue an ad is also very high. But not necessarily those who see the ad are interested in the product on offer.
2. Measurable Marketing Effectiveness
Digital marketing makes it easy for you to analyze each ad campaign. This is because advertising platforms such as Facebook Ads and Google Ads provide analytical data from the campaigns you run.
You can use a variety of digital marketing strategies and evaluate their effectiveness. Campaigns that provide less return to business can be improved or removed.
While marketing strategies that provide positive returns can further increase the budget.
3. No boundary limits
Do you want to market your product or service overseas? With digital marketing, dreams are easy to come true. You can be anywhere to market your product to the whole world.
What is important, you have a website to make it easier for internet users to make purchases. You can then take delivery of the goods with a courier that provides overseas delivery services.
4. Proper communication
With the presence of the internet, communication with customers can be done quickly. You can answer all customer problems immediately through social media such as Messenger.
You can also set up Live Chat on the website so that customers can contact your business easily and their questions can be resolved quickly.
What is a Digital Marketing Strategy?
There are various digital marketing strategies. To make high sales and grow your business, you need the best digital marketing strategy.
Here are 6 digital marketing strategies:-
- Pay-Per-Click (PPC)
- Search Engine Optimization (SEO)
- Content marketing
- Email Marketing
- Social Media Marketing
- Affiliate Marketing
1. Pay-Per-Click (PPC)
Pay-per-click marketing (PPC) or paid marketing is a method of marketing that brings traffic to your website by paying the ad publisher each time your ad is clicked.
Among PPC ad publishers such as Google Ads and Bings Ads. This digital marketing strategy places your ads at the top or edge of Google or Bings search results.
Each time an internet user clicks on the ad, you will be charged by the ad publisher based on the price of the keyword you bid. Keywords that have a lot of searches have a higher value than keywords that get fewer searches.
For example, see the image below. Arrows show sponsored ads written Ad.
PPC ads will only appear in search results each time an internet user searches with the keywords you have specified. Those who search for something on search engines are the right target customers.
That’s why this type of ad is more effective because visitors who come to your site are easier to convert into customers.
You can also use the data available in PPC ads to create retargeting. This is because visitors who enter the website for the first time sometimes just to find information. They will make a purchase decision after seeing your ad a few times.
2. Search Engine Optimization (SEO)
In contrast to PPC marketing which is paid marketing, Search Engine Optimization (SEO) is free marketing.
As in the example in the picture, if you search for ‘car service’, the top 2 search results refer to PPC marketing (green arrow) and SEO marketing (red arrow).
SEO is you use the content as well as technical settings of the website to be in the top position of search results with certain keywords.
With SEO you can save thousands of dollars on advertising costs and be able to attract traffic to your website organically (for free). The higher your ranking in search engines, the higher the traffic you get.
However, if you want fast results, SEO is not strategic digital marketing for you. Using SEO strategies to get ranked in search engines takes quite a while.
SEO is ideal for marketers who want organic traffic to a website for a long period of time as well as are willing to work hard in the beginning without seeing any results.
Want to know what are the advantages of SEO? Read here.
Types of SEO
The 2 types of SEO that are important for website optimization are:-
- On-page SEO: Refers to the technical matters in website content that you need to focus on for SEO optimization. Among them are keywords, headings, subheadings, website structure.
- Off-page SEO: Things you need to do off-site so that your content is in the top rankings of search engines. It is a backlink.
Backlinks refer to how many websites link to your site. This also includes the authority of the website that links to you. The higher the authority of the website that links to you, the better for your website to get ranked in search engines.
3. Content marketing
Content strategy marketing is the digital marketing next. It refers to the construction and promotion of content for the purpose of increasing the brand, increasing traffic, gathering databases as well as increasing sales.
Content shared is about education and not just about your product or service. By providing useful knowledge to the audience, it keeps them loyal to your brand.
The channels involved in content marketing are as follows:-
- Ebook: Partnership in an eBook form suitable for longer content. It shows your expertise in a topic that can help readers in their lives.
Regular ebooks are given to blog readers to collect readers ’email addresses. This reader’s email address can then be used for follow-up action via email.
It is easier to convert them to buyers via email because they already know and like your brand.
- Blog Blog: writing helps attract readers to your blog or website. Articles on blogs revolve around topics you are proficient in and can help readers change or improve their lives.
Attractive blog content can make visitors come many times as well as make them interested in buying the product or service offered.
SEO is something that can be learned to rank a blog in search engines and get traffic organically.
- Video: You can provide video content on Youtube. If you’re more comfortable with short video content, post on Tik Tok or Instagram Reel.
This channel is for those who like to create content in the form of videos. Just like reading content, any useful content can be shared via video.
Video viewers like to watch videos that are entertaining or educational.
- Infographics: Visual content for internet users who like pictorial content. The Pinterest platform provides visual content. There you can share visual content for the benefit of your audience.
You can also include infographics in articles on the blog to make it easier for readers to understand the summary of the article.
- Audio (Podcast): Podcasts provide audio content. Audio content is perfect for listening while driving, packing the house, cooking, or jogging. You provide Podcasts with content that attracts listeners.
If your content is on all of the above channels, it’s great for your brand to be known.
4. Email Marketing
Most businesses use email as a medium of communication. Email is used in digital marketing to increase consumer trust by sharing useful content, making sales announcements, discounts, new products, or any event the company holds.
The example below shows an email sent by Irfan Khairi, the earliest Malaysian Internet Millionaire to his email subscribers to spread the word about his latest video on Youtube.
The advantage of email is that you can contact those who have subscribed to email at any time without having to spend a lot of capital.
The only capital that needs to be spent is a subscription autoresponder email like Mailchimp. autoresponder This is used to send emails to subscribers many at one time.
In addition, capital to collect email accounts, if using paid ads such as Facebook Ads or Google Ads.
5. Social Media Marketing
If you like surfing Facebook, Instagram, or Tik Tok, what do you say after this you use social media to market your product or service. Social media is one of the most effective digital marketing strategies nowadays.
This is because everyone definitely spends time every day on social media. This is an opportunity to make the best use of social media by providing useful content for the audience.
Social media is a space for you to make your brand known, drive traffic to your website or blog as well as collect customer data. You can also continue to make sales on social media.
Small and medium-sized businesses can use social media to promote products or services at low or no cost. Cost-free marketing on social media takes energy and time.
If you have a lot of followers on social media, it’s easier to make sales. That’s why, if you notice, many merchants are starting to gather followers on social media for the good of their business in the future.
6. Affiliate Marketing
Affiliate marketing is a commission-based digital marketing strategy. The company will give commissions to third parties (affiliates) who bring in traffic that makes purchases of products or services through links shared by affiliates.
If you make a sale, you will be paid a commission. Otherwise, there is no charge. Affiliate income is volatile. To earn a lot of commissions, you need to bring high traffic to links affiliates.
The trick is to share quality content. You can include affiliate links on websites, blogs, social media, or even Youtube.
Is Digital Marketing Suitable For All Types Of Businesses?
Digital marketing can be implemented by all types of businesses in any industry. However, digital marketing strategies need to be tailored to your business as well as the audience. Not all digital marketing strategies need you to do.
You also need to study who audience your is and which channels they are always on. Then, choose the digital marketing strategy that best suits your business to attract customers.
Digital marketing is not only important for big business. In fact, small and medium businesses are strongly encouraged to use digital technology to further grow their business.
By mastering digital marketing, you are not only able to compete with merchants in Malaysia, but also globally. For that, make sure your business has already started doing digital marketing strategies.